Company Name:
eSIM Plus
Industry:
eSIM / Telecom
Product Type:
Prepaid mobile data service
Key Problem:
High churn after first purchase
Low repeat engagement
No reward mechanism
About The Client
eSim Plus is a global mobile service provider offering digital SIM cards for seamless international connectivity. With an easy-to-use app and flexible data plans, eSim Plus helps travelers, remote workers, and global users stay connected without physical SIM cards or roaming fees.
Challenges Before Enable3
80–90% of users made only one purchase
High churn rate after first use
No direct channel to re-engage users
Loyalty model was limited to static discount tiers
No insights into user journey or lifecycle stages
Solution
Points-based system
With up to 5% rewards per purchase.
Referral Program
Built-in incentives to drive user acquisition.
Missions
Tied to onboarding, referrals, upgrade behaviors.
Integrated UI
Loyalty UI integrated within the main app.
— Diana, CEO of eSIM Plus
Impact
By shifting from passive loyalty to mission-driven engagement, users were motivated to return, refer, and upgrade.
Repeat Purchase Rate
+28.8%
Avg. Order Value
+7.9%
Avg. Paid Users
+56.2%
628 new, 34 paid of referral users
5.4% CR
Whether you're launching a new app or scaling an existing one, our team can help you boost retention and revenue with a tailored loyalty and gamification plan
How eSIM Plus runs the loyalty program with Enable3