Webinar
How to Create Gamified Loyalty Programs That Work
7
May
When:
Wed, May 7th | 4 PM CET
Where:
Online via Zoom Webinars
Loyalty isn’t just about points and discounts — it’s about tapping into deep human motivation to drive behavior. Whether you're launching a new loyalty program or optimizing an existing one, understanding what truly drives your users is the key to lasting engagement and value.
Join Enable3.io and Yu-kai Chou, world’s leading gamification expert and creator of The Octalysis Framework, for an exclusive webinar on creating effective loyalty programs with gamification.
In this session, we explore the core psychological drivers behind engagement and learn how brands like LATAM Airlines, Porsche, La Quinta Hotels are using Core Drives to build long-term loyalty.
Speaker
Yu-kai Chou
Founding Partner @ The Octalysis Group,
Author, Gamification Expert
Yu-kai Chou is a leading expert in gamification and behavioral design, and the creator of the Octalysis Framework, a widely adopted model for driving user engagement. He is the author of Actionable Gamification, referenced in over 2,200 academic publications, and has advised organizations such as Google, Tesla, BCG, Stanford, and several national governments. As Founding Partner of The Octalysis Group, Yu-kai has helped shape strategies that have impacted over 1 billion users worldwide. His work focuses on turning one-time users into long-term advocates through thoughtful, human-centric design.
Who This Webinar Is For
Marketers: learn how to go beyond discounts—use behavioural principles to boost engagement and retention.
Product teams: discover how to embed motivation and behavioral design into the user journey.
CRM & lifecycle marketers: get a framework on how to keep users active across every stage with gamified lifecycle touchpoints.
Decision-makers & executives: see how brands like Porsche and and LATAM Airlines use gamification to drive real ROI and loyalty.
Solopreneurs & founders: build a loyal userbase with practical gamification tactics—no big team or budget needed.
Agenda
01
The importance of gamification for loyalty programs. Why discounts & badges aren’t enough for loyalty.
02
How to apply The Octalysis 8 Core Drives to increase user motivation and engagement?
03
Practical steps to move beyond points and discounts — building emotionally-driven, habit-forming systems.
04
Real-world loyalty case studies breakdown: LATAM Airlines, Porsche, La Quinta Hotels, and more.
05
How to tailor loyalty experiences for different user types across the gamified journey.
06
Q&A session with Yu-kai Chou.
Insights You Can Apply Today
Boost your loyalty strategy with practical insights you can apply today.
Get the Framework, Straight From the Creator
Yu-kai Chou will walk you through his gamification model with practical examples you can apply to your business.
Top Audience Questions Answered
Discover the most pressing questions answered by a global gamification expert — now available on demand.