Overview
Enable3 is built as a retention layer for Shopify stores, not a retail-and-hospitality suite adapted for ecommerce. Gamified mechanics, custom rewards, and Klaviyo integration come standard — no second pricing tier to unlock them. Every mission, streak, or tier can be A/B tested, with Enable3 calculating the incremental revenue of each variant before it goes live, so nothing in your program runs on a hunch.
Marsello is an omnichannel loyalty and marketing platform built for brands running both a Shopify store and a physical POS — combining points, tiers, and referrals with email, SMS, and social marketing available as separately billed add-ons. But mechanic testing isn't part of the package, VIP tiers and API access sit behind a second pricing tier, and it isn't built for digital products or merchants outside retail.
Comparison
Capability
Why It Matters
Customization and Flexibility
No-code widget
Faster go-live and less reliance on engineering resources.
API + developer integration
Select plans
Allows integration flexibility across platforms and products.
Custom branding
Brand-consistent experiences increase user trust and program adoption.
White-label
Brand-consistent experiences increase user trust and program adoption.
Multi-language support
White label ensures customer experience loyalty as a native part of the product.
Mobile SDK / WebView support
Limited
Native mobile delivery matters for app-first products and engagement loops.
Shopify-native integration
Merchants benefit from being able to simply add a loyalty app via Shopify App Store.
Loyalty and Gamification
Event-based missions
Custom
Reward users for any in-app or in-store action, not just purchases.
Streaks / Repeated engagement
Streak rewards build consistent habits and keep users returning daily.
Tiers
Select plans
Encourages higher spend and long-term loyalty among top customers.
Seasonal campaigns
Seasonal events create urgency and drive higher activity during key periods.
Referral Capabilities
Referral program support
Built-in referral mechanics reduce customer acquisition costs.
Custom referral trigger events
Matching the reward trigger to your actual conversion goal, not a fixed one.
Multi-layer referrals
Reward the original referrer for each customer their referee brings in.
Multi-action referral tasks
Allowing more than one referral-related task increases program engagement.
Social sharing actions
Turns existing customers into organic brand advocates across social channels.
Marketing and Rewards Fulfillment
Email marketing
via Klaviyo
Some teams want loyalty and email in one tool; others prefer best-of-breed.
SMS marketing
via Klaviyo
Same trade-off as above — bundled vs. best-of-breed.
Gift card / cash reward fulfillment
via Tremendous
A large reward catalog offers stronger incentives for the customers.
Analytics and Reporting
Loyalty dashboard and analytics
Real-time data on sign-ups, activity, and redemptions keeps programs optimized.
Customer segmentation
Segments are the basis for more targeted engagement.
Revenue attribution / Predictions
Quantifying the revenue impact of loyalty helps justify program investment.
Loyalty Mechanics A/B testing
Testing proves which mechanic actually drives revenue before committing budget to it.
Support
Developer-friendly documentation and integration support
Technical help reduces downtime and speeds up go-live.
Dedicated loyalty strategy expert
Select plans
Select plans
Expert guidance helps brands optimize programs for KPIs like LTV and churn.
Free trial available
A free trial lets teams explore and test before committing to paid plans.
Why Enable3
Reward Actions That Benefit Your Store
Marsello focuses on marketing automation and rewarding a standard list of customer actions. Enable3 is designed to build daily habits with the mechanics that move metrics that matter to your business specifically.
Test Mechanics, Don’t Guess Them
Marsello's loyalty logic is configured once and left to run. Enable3 tests missions, streaks, and referral variants against each other and calculates the incremental revenue of each, so you know what's working before you commit a full program to it.
One Platform, Every Vertical
Marsello is built exclusively for hospitality and retail brands that run a Shopify store and a physical POS. Enable3 runs natively on Shopify, and offers vertical-specific solutions for SaaS, fintech, EdTech, travel, gaming, and ecommerce businesses.
Use Cases
Built for teams that need more than points for purchases, Enable3 turns user behavior into retention, frequency, and long-term value.
Enable3 vs LoyaltyLion: Which loyalty platform is better?