Advent Calendar: Holiday Campaign Template for Fintech

Why Use This Template

Downloading a fintech app doesn’t always lead to regular use. Seasonal promotions may bring users back briefly, but that attention can fade before they build a lasting habit.

This template connects December participation to the actions that matter for your app. Users complete a weekly check-in streak, practise spotting suspicious requests, and earn rewards for verified first and repeat product use. A January mission encourages them to continue after the holidays.

The campaign runs inside your loyalty widget alongside your usual program, without adding new tiers or requiring daily content.

What You Get

Keep users engaged throughout December

Users open the loyalty widget during each of four December weeks to work toward a check-in bonus. They can explore available missions, check their progress, and see the rewards within reach without needing to visit every day.

Your team sets up one campaign experience that runs alongside the usual loyalty program – or by itself if you don't have an ongoing one. Weekly participation creates regular opportunities to bring relevant missions to users’ attention, without maintaining a daily calendar of content.

What’s in it for you: Maintain contact with registered users and help them discover reasons to use your app.

Turn seasonal interest into meaningful product use

Users earn points for completing a qualifying payment, transfer, or other core action selected for your app. Their first eligible December action starts the journey, and another completed action on a later day earns a separate reward.

Both new and existing loyalty members can participate: “first” simply refers to their first qualifying action during the campaign. Your team defines eligible actions and uses verified completion events to award points, with each mission rewarded once.

What’s in it for you: Support activation, reactivation, and repeat use by rewarding completed actions that provide user value. Choose actions that serve real needs without encouraging unnecessary transfers or exchanges.

Make security awareness part of participation

Users complete two short challenges: spotting a suspicious payment request and choosing a safe response to a fake delivery message. Explanations and retries help them learn, while points recognise each completed step and the finished quest.

Your team adds a focused educational activity to the seasonal experience. Users can complete it throughout December, without needing to follow a daily content schedule.

What’s in it for you: Build trust with your users by keeping security awareness visible alongside product engagement.

Give December participants a reason to return in January

Users who complete their first qualifying December action unlock a January return mission. Their points balance and available rewards provide a visible reason to revisit the widget and continue using the app.

Your team can use existing communication channels, with optional Klaviyo or any other mailing agent integration, to highlight unfinished missions and available rewards. Review campaign incentives alongside normal program rewards to understand the total cost of encouraging continued use.

What’s in it for you: Extend engagement beyond the seasonal promotion and measure whether December participation leads to additional activity in January.

Template Essentials

Best suited to: Small and medium consumer fintech apps with an existing loyalty programme.

Key features: Missions, streaks, quests.

Reward types: Promo code for discounts, gift cards.

Integrations: API for custom events. Klaviyo (or other mailing agent) is optional but recommended for communication.

Campaign timing: December participation, followed by a January return mission running January 2–31.

Loyalty tiers: No additional tiers. The campaign runs alongside your existing program.