Why Use This Template
"Acquiring new B2B clients costs 75% more than retaining existing ones." – SlashExperts, 2025
In B2B distribution, relationships don't usually fail dramatically; they fade. Merchants place a first order, go quiet, and eventually reorder from whoever had the best price at the moment. The fix isn't more sales calls or sporadic discounts. It's a structured engagement system that keeps merchants active, progressing, and invested in the partnership. This template is built to do exactly that.
What You Get
Full-Funnel Engagement System, Stage by Stage
Stage 1: Activation
Merchants who don't complete their profile rarely place a second order. At this stage, you attach rewards to every critical setup step – business profile, team access, first transaction – so merchants reach their first real moment of partnership value faster, with a points balance that makes the program worth continuing.
Stage 2: Retention & AOV Growth
A one-time reward for a first order does nothing for reorder behavior. Reward ordering streaks – for example, monthly consistency over three consecutive months – and set a performance threshold mission that fires when a merchant exceeds a target order value for the first time. One mechanic builds a habit. The other builds ambition.
Stage 3: Referral
A merchant who refers a partner business is signaling confidence in your platform, which is worth rewarding. Merchants share a unique referral code; both the referrer and the new partner receive rewards upon completion of the first successful transaction.
Stage 4: Long-Term Partnership
A merchant who has maintained weekly orders, grown their AOV, and referred partners has already chosen your platform. This stage locks in that commitment. The 6-Month Partnership Milestone rewards sustained activity, while Gold and Platinum tier thresholds give high-performing merchants a status worth protecting and perks worth working toward.
Template Essentials
Key features: Missions, Streaks, Referrals, Tiers
Reward types: Points, cashback, order discounts, commission reductions, physical rewards
Tier structure: Bronze, Silver, Gold, Platinum
Setup time: under 1 hour
Created by
Mykyta Nikolaiev
Industry
B2B
Use case
Retention
Not sure if this fits your product, or want someone to map it to your specific setup?
Jump on a 30-minute call with our team. No pitch – just straight answers.
How the Template Works
Most teams spend weeks configuring loyalty mechanics from scratch. With this template, you can skip that — it's a pre-built system based on what's already been proven to work in health apps.
Pre-configured widget
When you select this template, Enable3 pre-configures your widget with missions, streaks, referral settings, and reward logic – all structured around the four stages of a health app’s user journey.
Nothing is locked
Adjust rewards, rename missions to match your product's terminology, add any mechanics that apply to your unique case, and remove anything that doesn't fit.
Go live in minutes
Once you're happy with the setup, go live. You can always extend the system later by adding new missions, seasonal campaigns, or custom reward tiers as your product grows.
About the Expert
Mykyta Nikolaiev
Chief Product Officer
Mykyta Nikolaiev leads Product Strategy and Innovation at Enable3. With over a decade of experience in fintech, trading technologies, and loyalty ecosystems, he combines deep product vision with a data-driven mindset. His work bridges AI-powered automation, Web3 tokenization, and no-code tools to help businesses build meaningful loyalty experiences that drive engagement and revenue.
Mykyta is passionate about how intelligent design and behavioral mechanics can transform customer retention and growth. He writes about product innovation, gamified loyalty, and the intersection of technology and human motivation.
Outside of work, you’ll often find him exploring new destinations, cooking experimental dishes, or analyzing markets — whether financial or cultural — with the same curiosity he brings to his products.
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