Loyalty A/B Testing

Loyalty A/B Testing

Know which loyalty mechanic pays for itself.

Know which loyalty mechanic pays for itself.

Run missions, points, streaks and VIP tiers side by side on real customers, with a holdout group. Enable3 shows the incremental revenue and Loyalty ROI of each one, so you scale what works and drop what doesn’t.

Run missions, points, streaks and VIP tiers side by side on real customers, with a holdout group. Enable3 shows the incremental revenue and Loyalty ROI of each one, so you scale what works and drop what doesn’t.

Control group built in

Loyalty ROI per program

Klaviyo sync

No-code setup

Plug & Play Loyalty for Your Game

Why test your loyalty program

You launched loyalty. Can you say what it earned?

You launched loyalty. Can you say what it earned?

Most loyalty programs are judged on activity: members joined, points issued. You don’t know whether that activity drove revenue or the season did. With Enable3, every mechanic runs against a holdout group of customers who see no program. The gap between them is the revenue loyalty actually added.

Stop guessing which mechanic fits

Test missions, points, streaks and tiers on your own customers instead of copying another brand.

Compare against a real baseline

The control group shows what customers would have bought anyway, so each program is measured against something real.

Compare against a real baseline

The control group shows what customers would have bought anyway, so each program is measured against something real.

Judge on revenue, not points

Repeat purchase rate, revenue per customer and Loyalty ROI, not points issued.

Judge on revenue, not points

Repeat purchase rate, revenue per customer and Loyalty ROI, not points issued.

Keep what pays back

Switch the leading program on for everyone, then test your next idea against it.

How it Works

From loyalty idea to measured result in four steps.

1

Pick your audience

Pick who to test on: first-time buyers, lapsed customers, VIPs, or all customers. Use a fixed group or a dynamic segment that updates as customers qualify.

2

Choose mechanics to compare

3

Launch with a holdout

4

Read results and scale

Power Loyalty That Grows with Your Customers

How it Works

From loyalty idea to measured result in four steps.

1

Pick your audience

Pick who to test on: first-time buyers, lapsed customers, VIPs, or all customers. Use a fixed group or a dynamic segment that updates as customers qualify.

2

Choose mechanics to compare

3

Launch with a holdout

4

Read results and scale

Power Loyalty That Grows with Your Customers

Features

Everything you need to run a fair loyalty test.

Everything you need to run a fair loyalty test.

Mission card showing 'Invite 5 friends' with a reward of +50 points and a label '5 days left'.

Built-in control group

One group sees no loyalty program, so every result is compared with what would have happened anyway. Holdout customers get the leading program once the test ends.

Tap to Earn feature illustrated with a central tappable element surrounded by floating point icons, indicating reward collection.

Loyalty ROI per mechanic

See the extra revenue each mechanic drove, what its rewards cost, and the ROI left over.

A card showing stats like days held, annual yield, user count, and points, symbolizing token holding rewards.

Expert test templates

Start with ready-made mechanic sets for repeat purchase, AOV and engagement, tuned by industry.

Referral program with user icon and gift icons, representing inviting others and earning rewards.

Test any mechanic

Missions, points, streaks, VIP tiers, referrals and rewards can all be variants.

Segmentation & Tiers

Sticky, fair assignment

Each customer stays in one group for the whole test, across devices and sessions.

Segmentation & Tiers

Results dashboard

Repeat rate, revenue per customer, engagement and retention for every group, side by side.

Who Benefits

Who tests loyalty with Enable3

Who tests loyalty with Enable3

Shopify founders

Know which program pays back before you commit more budget.

Show your finance lead extra revenue, not member counts.

CRM and retention leads

Test what brings second and third orders, segment by segment.

Keep Klaviyo flows aligned with the program each group sees.

Growth marketers

Compare missions, streaks and tiers without developer time.

Build a backlog of tests that each add to what you know.

Best Fit For

Shopify stores

Beauty and skincare

Fashion

Wellness

Home and decor

Food and beverage

Test ideas

What you can test

What you can test

Missions vs points

Streaks vs VIP tiers

Cashback vs free shipping

2x points vs fixed bonus

Referral reward sizes

Spend thresholds

Reward expiry: 30 vs 90 days

Welcome mission vs welcome discount

Missions vs points

Missions vs points

Streaks vs VIP tiers

Streaks vs VIP tiers

Cashback vs free shipping

2x points vs fixed bonus

Referral reward sizes

Spend thresholds

Reward expiry: 30 vs 90 days

Welcome mission vs welcome discount

Reading results

Four questions to ask on every test.

Four questions to ask on every test.

Metric

A · Repeat purchase

B · AOV boost

C · Engagement

D · Holdout

Customers reached

2,500

2,500

2,500

2,500

Engaged with program

41%

33%

52%

none

Repeat purchase rate

24.6% ▲

19.8%

20.9%

18.0%

Revenue per customer

$44.20 ▲

$42.10

$39.40

$38.00

Extra revenue vs holdout

+$15,500

+$10,250

+$3,500

baseline

Reward cost

$3,900

$4,800

$2,100

none

Loyalty ROI

297% · Leading

114%

67%

none

Loyalty ROI = (extra revenue vs holdout − reward cost) ÷ reward cost.

Stop guessing. Start testing.

Stop guessing. Start testing.

We design your first loyalty test with you and read the results together.

Launch Loyalty Programs Without Coding

Loyalty A/B Testing